Tap & Shower Collections

We have a strong belief that acting responsibly is fundamental to the long-term success of our business and will benefit not only our partners, customers and employees but also the wider communities in which we operate. This is a comprehensive commitment that touches every part of our organisation, ensuring we are significantly reducing our impact on the environment, focusing on ethical conduct in business and creating a workplace that is safe and equitable for everyone. Together for a better future

For a better planet

Decarbonise

Circular economy

Innovation

Use recyclable and sustainably​ sourced materials wherever feasible.

Deliver innovative products that encourage sustainable living.

Committed to actively work towards carbon neutrality.

For better lives

Culture

Equality

Safety

Foster growth in our employees, encouraging social awareness and engagement.

Operate a gender and ethnically diverse

Maintain world class safety standards.

environment that ensures equality for all.

For better business

Customers

Suppliers

Transparency

Robust governance of supplier commitment to Ideal Standard values.

Safeguard supply chain resilience and customer satisfaction.

Deliver accurate, transparent and ethical reporting to all stakeholders.

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IDEAL STANDARD