Vidima-CAT-EN-2025_web

About us

Ideal Standard International Ideal Standard International is a privately-owned company headquar tered in Brussels, Belgium, acquired by Villeroy&Boch Group in 2024. With bathroom solutions as its core business, the company provides bathroom equipment for residential, commercial and institutional buildings. The Bulgarian company Ideal Standard – Vidima AD is a par t of Ideal Standard International and develops Vidima and Ideal Standard brands at its East-European markets. It has a key position in the developing of the business in that region. Several different activities such as production, finance, IT services, logistics and distribution are located in Bulgaria.

The brand name Vidima For the customers the brand name Vidima is synonymous with fixtures and fittings of perfect design and great reliability. This image is backed up with 90 years of experience and tradition, modern technologies and equipment, highly qualified personnel, and contemporary methods in management and organization. Under the brand name of Vidima there are offered already porcelain products, mixers and showers, acrylic bathtubs, ceramic shower trays and accessories distinguished by elegant design and high quality. Customers get more value when buying Vidima products than they pay for. Increasing its range of designer solutions the Vidima brand becomes a synonym of practical and ergonomic products of high utility value. Customers find with us not only single products but complete bathroom solutions. Integrated bathroom solutions consisting of complete collections of fixtures, taps and mixers and acrylic bathtubs united by a common design become a priority for the company. Integrated solutions save time and money when furnishing one’s bathroom.

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Catalogue Vidima 2025 / introduction