Vidima-CAT-EN-2026_web

Villeroy & Boch Group

The German Villeroy & Boch Group company is a leading supplier of premium bathroom and wellness solutions, as well as refined dining and lifestyle collections. Founded in 1748 and headquartered in Mettlach, Germany, the company combines centuries of manufacturing expertise with innovative design to create high-quality products. “Villeroy & Boch Bulgaria” AD is part of the Villeroy & Boch Group, a leader in providing comprehensive bathroom and sanitary solutions. The company is a leading producer of high-quality bathroom solutions for residential and public buildings. The Bulgarian company develops markets in Eastern Europe under the brands Villeroy & Boch, Ideal Standard, and Vidima. It is located in the town of Sevlievo and comprises: Sanitary Taps Plant, Sanitary Ceramics Plant, Distribution Center, Commercial Organization, Shared Services Center, and IT Center.

The brand name Vidima

For the customers, the Vidima brand is a symbol of excellently engineered and reliable sanitary products. This image is backed up with 90 years of experience and tradition, modern technologies and equipment, highly qualified personnel, and contemporary methods of organization and management. Under the Vidima brand, mixers and showers are offered, distinguished by elegant design and high quality. Villeroy & Boch Group is streamlining its brand portfolio by transferring the entire ceramic range currently sold under the local Vidima brand to the international Ideal Standard brand. The transition preserves Vidima’s identity while providing customers with a clearer and more consistent brand offering.

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Catalogue Vidima 2026 / Introduction